
American Charm from Armstrong Flooring
American Charm™ from Armstrong flooring combines style, durability, and American craftsmanship to deliver high-quality luxury flooring for any space
American Charm™ luxury flooring is designed for maximum durability, featuring Diamond 10® Technology to keep floors looking newer for longer. Made in the USA with 100% waterproof planks, it’s built to withstand water, pets, kids, and everyday wear—making it a perfect choice for high-moisture areas like kitchens, bathrooms, and laundry rooms.
100% Waterproof
An ideal choice for moisture-prone areas like kitchens, bathrooms, and laundry rooms.
Made in the usa
Armstrong floors are proudly made in the USA using a blend of global and domestic materials.
Durability and strength
Diamond 10® Technology ensures your floors stay newer for longer.






Choosing the right flooring is important. We have the experience to get you to right flooring for your project.
Here’s why homeowners trust us for their flooring needs:
- Local roots: Our 35+ years serving Chicagoland means we understand what works best in local homes and climate conditions
- Support: Our dedicated specialists provide expert advice tailored to your unique project requirements
- Exceptional value: Enjoy premium-quality flooring materials without the premium price tag
- Seamless installation: Our professional team handles everything with precision and care, making your transformation stress-free
Ready to transform your space? Contact us today for a personalized consultation. Contact Joe.
Trust our experience.
We’re not just about selling carpets; we’re about building lasting relationships. Our team is dedicated to providing friendly and professional interactions, ensuring a seamless experience from selection to installation.
Joe and his team did an amazing job from start to finish. Joe quickly replied to my request for a quote and was at my house within a few days with his samples and recommendations. I had both wood flooring and carpet installed and it looks amazing. From start to finish, the team was professional and I really enjoyed working with them. They were responsive, punctual, and neat in their work.
– Bernadette L.
Request a Free Estimate
Call us at 800-801-2233 or fill out the form below and we’ll get back to you as quickly as possible with a free, no-obligation quote.
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